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Accountd
Domain
Finance Technology
Our Role
Brand Identity Design
Brief
Accountd is a digital accounting platform built to simplify bookkeeping for businesses by offering a seamless document upload and review system. Designed for the modern entrepreneur, the brand positions itself as secure, efficient, and tech-forward. This project aimed to create a clean, functional, and emotionally resonant brand identity that balances trust and accessibility in a competitive digital finance space.
What we did
We developed a modern and trustworthy brand identity that aligns with Accountd’s digital-first values. This included designing a clean, minimal logo, a calming color palette that reflects security and efficiency, and a clear typographic system to ensure readability across platforms. We also created supporting visual assets and delivered a compact brand guideline to help the team maintain consistency across web and mobile experiences.
