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Decathlon
Domain
Sports Retail
Our Role
Video Production, Editing,
Voice Over, Print Design
Brief
Decathlon Sports India was set to open two new stores in Ajmer Road, Jaipur, and Enikepadu, Vijayawada. To generate excitement and promote the store openings, a captivating video campaign was devised.
The primary objective of the video campaign was to create a sense of belongingness and connection with the local communities in Jaipur and Vijayawada. This was achieved by showcasing renowned sports personalities performing their respective sports in front of iconic landmarks in Jaipur.
What We Did
A series of high-quality videos were produced, featuring local sports legends showcasing their talents against the backdrop of Jaipur's most celebrated locations, including Albert Hall, Hawa Mahal, Jal Mahal, and Bapu Bazaar. The videos were then distributed across various social media platforms, including Decathlon Sports India's official Facebook page for Jaipur.
The video campaign was a resounding success, generating significant engagement among both local customers and the wider social media audience. The main video garnered over 35,000 views on Decathlon Sports India's official Facebook page for Vijaywada. The campaign also contributed to a significant increase in customer catchment for both stores.
