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Live Linen
Domain
Retail Fashion
Our Role
Packaging Design
Brief
Live Linen is a premium European linen brand that celebrates the slow, intentional process of crafting garments and home essentials that are both meaningful and timeless. We were commissioned to design packaging illustrations that visually narrate the journey of linen from seed to final stitch transforming the unboxing experience into one of storytelling and discovery. The aim was to evoke a sense of wonder and appreciation for the craftsmanship behind each product.
What We Did
We developed a series of bespoke illustrations that depict the entire process of linen-making from the harvesting of flax and retting, to spinning, weaving, dyeing, and tailoring. Each visual was thoughtfully created to reflect the brand’s dedication to sustainability and artisanal values. These illustrations were then integrated into the packaging design, allowing each parcel to unfold like a visual story. The result is a packaging experience that feels personal, poetic, and purpose-driven.
