Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Nonu – A Nostalgic Fashion Label
Domain
Fashion and Retail
Our Role
Brand Identity Design
Brief
Nonu isn’t just a fashion label "it’s an emotion". A tribute to the chaotic charm of Indian middle-class childhoods, Nonu is made for the “all-rounder” kid we all once were: the errand-runner, the back-bencher, the home-cricket champ, the sidey dancer at weddings.
What We Did
We created a vibrant identity system that reflects Nonu’s raw and nostalgic spirit. Our work included crafting a bold visual language, designing expressive typography, and developing playful illustrations that echo the lively essence of Indian childhood. The cohesive brand identity captures the brand’s quirky, real, and heartfelt personality, making Nonu instantly recognizable and emotionally engaging.
