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Owls x PWC
Domain
Adventure Tourism & Trekking
Our Role
Marketing Campaign
Brief
Owls x PwC was an internal engagement initiative crafted in collaboration with OWLS (Outdoors & Wilderness Learning School) a community-driven adventure company that curates transformative outdoor experiences. The program was designed to offer PwC employees a refreshing escape through mountain treks, promoting well-being, mindfulness, and a deeper connection with nature. It aimed to build team spirit and personal growth by taking participants out of their corporate environment and into the wild.
What We Did
We developed the campaign’s visual identity and creative direction, capturing the spirit of mountain exploration and community. Through custom illustrations and a cohesive visual language, we brought the trekking experience to life across all touchpoints. Our work ensured the campaign felt immersive, emotionally resonant, and aligned with PwC’s internal culture encouraging employees to step outside, connect deeply, and embrace the outdoors with OWLS.
