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Dove - Har Body Ko Pyaar Ka Haq
Domain
FMCG
Our Role
Direction & Cinematography
Concept Development & Scripting
Storyboarding & Pre-Visualisation
Post-Production
Brief
Dove came to us with a simple but powerful ask - to tell a story that celebrates every kind of body. A story that doesn’t just look good, but feels real.. The campaign, “Har Body Ko Pyaar Ka Haq”, was all about breaking beauty stereotypes and nudging people toward self-love.
Our challenge? To make something that spoke to a diverse audience - not through preachy messaging, but through emotion, honesty, and everyday truth.
What We Did
When we sat with this brief, we didn’t want to dramatise or overdo it. We crafted a heartfelt vignette titled “Mother. Maker. Multitasker.”, spotlighting the quiet strength of everyday women.
With a tight timeline, we shot everything in a single location - allowing us to focus on post, where the emotion truly unfolded.
The result? A simple, honest film that resonated deeply - no filters, just feeling.
